TikTok Media Buying Certification Practice Exam

Understanding CPM is essential in the context of advertising, particularly in platforms like TikTok. CPM stands for Cost Per Mille, where "mille" is Latin for one thousand. This term indicates the price advertisers pay for one thousand impressions of their advertisement.

When choosing to use a CPM model, advertisers are focusing on how many times their ad appears to users, regardless of whether those users engage with it. This is particularly useful for brand awareness campaigns, where the goal is to ensure that a product or service is seen by as many people as possible.

By choosing option C, one recognizes that CPM provides a clear metric for evaluating the cost-effectiveness of reaching a broad audience through impressions. This can help in budget allocation and monitoring the effectiveness of ad spend based on reach rather than engagement rates or click-through actions. Understanding this metric is vital for effective media buying and campaign planning.