A Spark ad is receiving negative comments. What can the advertiser do to mitigate this issue?

Using blocked word filters in the TikTok Ads Manager account is an effective strategy for managing negative comments on a Spark ad. This approach allows advertisers to preemptively exclude specific words or phrases that are associated with negative feedback. By implementing this feature, advertisers can help shape the conversation surrounding their ad, maintaining a more positive environment and improving overall audience perception.

Additionally, monitoring comments through blocked word filters can help identify trends in feedback, enabling advertisers to adjust their messaging or strategy as needed. This method fosters a proactive approach, rather than relying on reactions or changes after negative comments surface.

Creating a new TikTok Ads Manager account or decreasing ad spend does not address the root of the problem with negative comments and can lead to further complications or losses in advertising effectiveness. Asking the creator to turn off comments also does not engage with the audience or manage the sentiment effectively, as it removes the opportunity for dialogue.