How does AEO Once differ from AEO every?

AEO Once and AEO Every are two distinct approaches to optimizing advertising efforts based on user actions. AEO Once focuses on targeting users who are likely to make a single purchase, effectively honing in on individuals who may convert but not necessarily return for additional transactions. This option is particularly beneficial for brands aiming to convert potential buyers without the immediate expectation of fostering customer loyalty or repeat purchases.

On the other hand, AEO Every targets users with the intention of encouraging them to make multiple purchases or engage repeatedly with the brand. This approach is designed for advertisers who are interested in not just the initial conversion but also in building a longer-term relationship with their customers through repeated interactions or purchases.

The other options do not accurately describe the core differences between AEO Once and AEO Every. For instance, the mention of app installations versus app usage in another option doesn't reflect the purchasing behavior focus and likewise, options relating to in-app views and ad clicks or interactions fail to capture the essence of the conversion strategy differences that AEO Once and AEO Every embody. Understanding these differences helps marketers tailor their campaigns more effectively based on customer behavior patterns.