If you are promoting your own brand, how will your video be labeled?

When promoting your own brand on TikTok, your video will be labeled as "Branded Content." This label is specifically designed for videos that feature a brand or business's product or service and are intended to promote it in an engaging manner. Branded Content allows creators to showcase their brand authentically and connect with their audience while complying with TikTok's guidelines around transparency and disclosure.

In the context of TikTok, other labels like "Sponsored" or "Paid Partnership" are typically used when a creator is collaborating with a brand on a paid campaign, rather than promoting their own brand. "Promotional Content" as a term doesn't have the same level of recognition or specific guidelines within TikTok's platform. Thus, the designation of Branded Content accurately reflects the purpose of the video while aligning with the platform’s expectations and branding standards.