What are Lookalike Audiences designed for?

Lookalike Audiences are specifically designed to help advertisers reach new users who share similar characteristics and behaviors with their existing customer base. By analyzing the data of current customers, algorithms can identify trends and traits that are prevalent among them, such as interests, purchasing behaviors, and demographics. This allows brands to expand their reach effectively, targeting potential customers who are more likely to respond positively to their marketing efforts because they resemble those who have already shown interest in or purchased from the brand.

The other options do not accurately reflect the purpose of Lookalike Audiences. Targeting users unfamiliar with the brand focuses solely on awareness instead of leveraging existing customer data, while targeting only verified customers limits the audience scope and misses the opportunity for growth. Ignoring demographic information entirely would contradict the very essence of creating Lookalike Audiences, as demographic details are often critical for identifying similarities among potential customers.