What are some benefits of using Business Center?

Using the Business Center provides various advantages that enhance the collaborative and management capabilities of advertising on TikTok. One of the key benefits is the ability to collaborate with an advertiser's agency effectively. This feature allows multiple parties involved in the advertising process, such as agencies and clients, to work together seamlessly. Collaboration is essential for aligning marketing strategies, sharing insights, and optimizing campaigns, which ultimately leads to better performance and more effective advertising outcomes.

The other options offer valuable functionalities as well. For example, setting different roles and permissions for team members is also a useful feature because it ensures that individuals have access to the tools and data necessary for their specific responsibilities while safeguarding sensitive information. Access to preferred auction status enhances a campaign's visibility and competitiveness within the ad auctions, which can significantly impact ad performance. Finally, setting budgets across multiple campaigns allows for more effective financial management, enabling advertisers to allocate resources efficiently. Each of these features complements the collaborative aspect, but the primary focus in this response is on the value of collaboration through the Business Center.