What characterizes the Standard Inventory filter?

The Standard Inventory filter is characterized by its balance, allowing advertisers access to a broader range of content while still placing some restrictions on mature themes. By limiting mature content, it ensures that ads are displayed in a more family-friendly environment compared to the Limited Inventory filter, which imposes stricter controls. This makes the Standard Inventory filter a suitable option for brands looking for a compromise between exposure and safe content standards. It enables advertisers to reach their audience effectively without the risks associated with all types of content found in the unrestricted option. This level of moderation helps brands maintain their reputation while still benefiting from a wider audience engagement.