What does Advanced Targeting involve for ad campaigns?

Advanced Targeting in ad campaigns involves creating "Custom Audiences" for retargeting. This approach allows advertisers to reach specific segments of users who have previously interacted with their brand, whether through website visits, app engagement, or previous ad interactions. By utilizing Custom Audiences, businesses can craft more personalized and relevant messaging, which increases the chances of re-engagement and conversion.

This strategy contrasts with broader targeting methods that may dilute the effectiveness of ads by appealing to a wide audience without considering their previous interaction with the brand. Advanced Targeting focuses on leveraging existing data to optimize ad spend and improve conversion rates by focusing on users who already have some familiarity or interest in the brand. This tailored approach not only enhances overall campaign performance but also deepens customer relationships by addressing their specific needs and behaviors.