What does Brand Safety aim to protect?

Brand safety focuses on ensuring that advertisements appear in environments that do not harm the brand's image or reputation. This involves maintaining control over where ads are displayed and ensuring that they are not associated with inappropriate, harmful, or misleading content. By protecting the brand's image, companies aim to foster trust and positive associations with their audience. A strong brand reputation is critical for long-term success, as it influences consumer perceptions and purchasing decisions.

The other choices, while related to business objectives, are not the primary concern of brand safety. Sales revenue, company stock prices, and ad click-through rates are more quantifiable metrics tied to performance rather than the overarching protective measure that brand safety provides for a brand's public image.