What does Campaign Budget Optimization (CBO) allow advertisers to do?

Campaign Budget Optimization (CBO) allows advertisers to optimize budgets at the campaign level. This means that instead of managing budgets for individual ad sets within a campaign, advertisers can allocate a single budget that the system automatically distributes across different ad sets. This approach enables the advertising algorithm to identify which ad sets are performing best and allocate funds accordingly, maximizing overall campaign effectiveness.

By leveraging CBO, advertisers can be more flexible and efficient in their budgeting strategies, adapting to real-time performance data without needing to micromanage individual budgets. This is particularly beneficial as it reduces administrative workload and allows for a more strategic allocation of resources based on what is resonating best with the audience, ultimately leading to improved campaign results.