What does 'Conversion Tracking' in TikTok advertising measure?

'Conversion Tracking' in TikTok advertising specifically measures the actions that users take after they have viewed an advertisement. This is critical for advertisers because it allows them to gain insights into how effective their ads are in driving desired outcomes, such as purchases, sign-ups, or other engagements that align with their advertising goals.

By focusing on users' actions after ad exposure, conversion tracking enables marketers to evaluate the performance of their campaigns more accurately. For instance, if an advertiser wants to increase sales for a product, they can track how many people clicked on the ad and subsequently made a purchase. This not only helps in assessing the immediate impact of the advertisement but also aids in optimizing future advertising strategies based on what actions users are taking.

The other options, while related to ad performance, do not capture the essence of what conversion tracking is designed to measure. For example, the number of views represents visibility but does not reflect user engagement or action. Similarly, the overall reach pertains to how many people see the ad, and the duration of video watches focuses on the time spent viewing but does not equate to users taking measurable actions.