What does CPV (Cost per View) signify?

CPV, or Cost per View, specifically refers to the payment associated with a viewing of an ad for a predetermined duration, which is typically at least 6 seconds on platforms like TikTok. This metric is crucial for advertisers as it allows them to assess the effectiveness of their video content in engaging viewers. When using CPV, advertisers only incur costs when a viewer has watched their ad for the specified threshold, ensuring that they are paying for more than just an impression—the actual engagement with the content.

In contrast to the other options, which address different payment structures: the first option refers to impressions that may not involve actual engagement, the second is related to interactions rather than views, and the last option suggests an approach based on total views, which does not take into account the meaningful engagement that CPV measures. Understanding this distinction is vital for effective ad budgeting and optimizing campaign performance on TikTok.