What does the audience insights tool provide?

The audience insights tool offers valuable potential and reached audience data, which is crucial for advertisers looking to optimize their campaigns. This information allows businesses to understand the composition of their target audience, including demographics, interests, and behaviors. By analyzing this data, advertisers can identify the size of their potential reach and assess how many users have engaged with their content, enabling them to fine-tune their marketing strategies and target the most relevant segments effectively.

The other options do not accurately capture the full capabilities of the audience insights tool. For instance, the tool does not limit its data solely to the specific ad account, nor does it only provide outdated information, as it is designed to deliver current insights that reflect audience dynamics. Additionally, it does not specialize in recommending bidding strategies but focuses on delivering insights that inform overall campaign decisions.