What does the 'Brand Takeover' ad format entail?

The 'Brand Takeover' ad format is characterized by full-screen ads that appear immediately when a user launches the TikTok app. This format is designed to capture users' attention instantly, as it takes over the screen and allows brands to convey their message without any distractions. The immersive experience can lead to higher engagement rates, as users are more likely to notice and remember the advertisement when it is the very first thing they see upon entering the app.

The other options represent different ad formats on TikTok. Short clips that play in between videos typically refer to in-feed ads, which are longer and integrated into the user's content experience. Sponsored challenges, on the other hand, encourage user participation through specific hashtags and actions, fostering interaction rather than straightforward advertisement. Lastly, standard banner ads located at the bottom of the feed represent a more traditional advertising approach but do not offer the same immersive experience as a Brand Takeover. Each format serves distinct marketing goals, but Brand Takeover is specifically focused on immediate visibility and impact.