What does the 'In-Feed Ad' format allow advertisers to do?

The 'In-Feed Ad' format allows advertisers to place ads within the user's For You feed, seamlessly blending with organic content. This integration is crucial because it creates a native advertising experience that feels less intrusive for users. Since these ads appear in a place where users are already engaging with content, it increases the likelihood of interaction while maintaining a smooth user experience. This format encourages a more organic discovery of products or services, as users encounter the ads amidst content they are already interested in.

In contrast, the other options do not align with the characteristics of In-Feed Ads. Placing ads only on the profile page limits their exposure significantly and does not leverage the dynamic For You feed where user engagement is highest. Running ads exclusively in their own ad network restricts reach, as it doesn't tap into the broader TikTok community. Finally, displaying ads in a pop-up format tends to disrupt the user experience and is not typical of the In-Feed ad strategy, which focuses on a more integrated approach.