What does the Maximum Delivery strategy prioritize in an ad campaign?

The Maximum Delivery strategy is designed to prioritize maximizing the number of results an ad campaign achieves. This means the focus is on reaching as many potential customers as possible within the campaign parameters, allowing for widespread visibility and engagement. By concentrating on maximizing results, advertisers benefit from a strategy that encompasses a broad reach, enabling them to attract a larger audience, generate more interactions, and ultimately enhance the effectiveness of the campaign.

This strategy aligns well with objectives aimed at generating leads or conversions, as it encourages reaching a maximum number of individuals who may express interest in the product or service being advertised. Instead of focusing solely on cost or the quality of leads, the emphasis is on quantity, which can be beneficial in many marketing scenarios, particularly those looking to increase brand awareness or drive volume sales.