What feature in Ads Manager should an advertiser use to moderate negative comments on their ads?

The Comment Management Tool in Ads Manager is specifically designed to help advertisers moderate interactions on their ads, particularly to manage negative comments. This tool allows brands to track and respond to user comments, hide them if necessary, and maintain a positive atmosphere around their advertising content. By using this feature, advertisers can actively shape the conversation and protect their brand reputation from harmful or misleading interactions.

On the other hand, while the Ads Integrity Suite focuses on ensuring compliance and maintaining the integrity of ads on the platform, it does not provide specific functionalities for managing comments directly. The ads group is primarily a structural organization of ads and does not offer tools for comment moderation. Lastly, Campaign Budget Optimization is a feature intended for managing and optimizing budget allocation across campaigns and does not address comment moderation at all. Thus, the Comment Management Tool is the most appropriate choice for handling negative comments effectively.