What features are included in a TikTok Business Account?

A TikTok Business Account includes a business page, which is essential for brands and businesses to have a professional presence on the platform. This business page allows businesses to display their products or services, share content, and engage with their audience effectively.

The business page is specifically designed with features that cater to businesses, such as the ability to access analytics to track performance, promote ads, and utilize TikTok's powerful advertising tools. This page helps businesses establish a brand identity and connect with TikTok's user base in a way that is distinct from personal or creator accounts.

While there are additional features and tools that can enhance a business's presence on TikTok, such as app download links, video editing tools, or lead generation ads, the core element that distinguishes a TikTok Business Account is the business page itself, as it forms the foundation for all subsequent activities and interactions on the platform.