What functionality does the Comment Management Tool provide to users?

The Comment Management Tool offers users a range of functionalities that enhance engagement with their audience. One of the primary features is the ability to interact with comments effectively. This includes the options to like comments, which helps to show appreciation for comments made by viewers; reply to comments, allowing for direct interaction and conversation building; and pinning comments, which can highlight important messages or user interactions for visibility.

These capabilities are essential for fostering community engagement on the platform, as they allow users to actively participate in conversations, acknowledge feedback, and steer discussions in a meaningful way. The tool thus facilitates a more interactive and communicative environment on TikTok, which is crucial for building a loyal follower base and encouraging user interaction.