What is a benefit of using interactive add-ons in an ad?

Using interactive add-ons in an ad significantly enhances user engagement, which is a primary benefit. These add-ons encourage users to interact with the content, leading to a more immersive experience. When users can engage with ads through polls, quizzes, or other interactive elements, they are more likely to spend time with the ad and retain its message. This interaction fosters a sense of involvement, making users feel more connected to the brand or product being advertised.

In contrast, while driving traffic to profiles, guaranteeing views, and lowering cost per action are valuable for advertising strategies, they do not inherently stem from the use of interactive features. The focus of interactive add-ons is specifically on engagement and interaction, which can lead to increased brand awareness and effective message retention.