What is labeled on a video when it's a sponsorship from a brand other than the creator's own?

The term "Paid Partnership" is used to label a video that features a sponsorship from a brand other than the creator's own. This label indicates a formal collaboration where the creator receives compensation or other benefits from the brand in exchange for promoting its products or services.

This designation serves to enhance transparency, allowing viewers to understand that the content is commercially sponsored. It aligns with TikTok's commitment to ensuring that users are aware of the nature of the content they are viewing, particularly in relation to advertising and promotional practices online. This transparency is critical in maintaining trust between content creators, brands, and their audience.

The other terms associated with brand collaborations do not specifically refer to the formal disclosure of the financial aspect of partnerships in the same way. "Branded Content," for instance, typically represents a more general category of content that showcases brand elements but may not explicitly indicate a paid relationship. "Promotional Content" and "Sponsored Content" can be broader and may not always denote a direct financial transaction or partnership agreement.