What is the maximum duration for a TikTok ad video?

The maximum duration for a TikTok ad video is 60 seconds. This limitation is designed to capture the attention of users quickly, given TikTok's fast-paced, engaging format. Keeping videos to this length encourages advertisers to create concise and impactful content that delivers their message effectively within a short time frame. Using a 60-second limit allows for a balance between storytelling and maintaining user engagement, which is crucial in a platform where users typically scroll quickly through their feeds. This duration is particularly effective for ads, as it provides enough time to develop a narrative while still being short enough to align with users' viewing habits.

Options stating longer durations, such as 90 seconds or even 45 seconds, would not be accurate, as TikTok has established the 60-second limit to promote concise content. While some content formats may allow for longer video lengths within the TikTok app, the advertising specifications specifically restrict the ad duration to 60 seconds.