What is the primary purpose of a Smart Performance Campaign (SPC)?

The primary purpose of a Smart Performance Campaign (SPC) is to run performance campaigns at scale. This approach allows advertisers to leverage TikTok's advanced algorithms and machine learning capabilities to efficiently manage large volumes of ads across various targeting parameters. By automating key processes, SPCs can optimize ad placements and enhance performance outcomes, ensuring that campaigns reach a broad audience while maximizing return on investment.

The automation in SPCs means that advertisers can focus on broader strategic decisions rather than getting bogged down in manual campaign management. This scaling advantage is crucial for brands looking to capitalize on TikTok's unique user engagement and reach, making it easier to adapt and optimize their marketing efforts in real time.

In contrast, options that focus on manual management, user preferences, or minimizing ads do not align with the primary objective of an SPC, which emphasizes efficiency and performance optimization at a larger scale.