What is the purpose of using a Post-purchase survey?

Using a post-purchase survey primarily serves the purpose of understanding customer satisfaction. This type of survey enables brands to gather valuable insights regarding the overall experience their customers had with both the product and the purchasing process. By asking specific questions about what customers liked, any challenges they faced, and how well the product met their expectations, businesses can identify areas for improvement and enhance future customer interactions.

While gathering feedback on ad creatives could be beneficial for improving marketing strategies, that aspect is typically addressed during or immediately after an advertising campaign, rather than post-purchase. Analyzing audience reach is more about measuring the effectiveness of an ad in reaching its target demographic, which is distinct from customer satisfaction. Finally, optimizing bidding strategies relates to the financial and operational aspects of media buying and advertising, further differentiating it from the focus of a post-purchase survey.