What is the purpose of Manual Advanced Matching?

Manual Advanced Matching is designed to enhance how customer information is sent to TikTok. By using this feature, advertisers can customize and control the specific data points shared with TikTok, which may include identifiers such as emails, phone numbers, and user IDs. This tailored approach helps improve the accuracy of customer matching processes, leading to more effective ad targeting and measurement.

Options that suggest automating data collection or eliminating user consent miss the fundamental aspect of the functionality. Manual Advanced Matching emphasizes informed and precise data sharing rather than automation or disregarding privacy concerns. Additionally, dynamic ad content creation is unrelated to the matching process; it focuses on how ads are generated rather than how customer data is utilized within the advertising framework. Thus, the correct choice is indeed centered on configuring what customer information is sent to TikTok, ensuring the advertising efforts are both effective and compliant with privacy norms.