What is the purpose of 'Dynamic Ads' on TikTok?

Dynamic Ads on TikTok serve the specific purpose of automatically generating personalized ad creatives based on user behavior. This approach allows advertisers to tailor their messaging and visuals to better resonate with individual users, enhancing engagement and conversion rates. By leveraging data such as past interactions, preferences, and behaviors, Dynamic Ads can showcase relevant products or services that are likely to appeal to each viewer. This personalization brings a higher level of relevancy and increases the chances of users responding positively to the advertisement.

The other options do not accurately reflect the purpose of Dynamic Ads. Displaying a fixed ad to all users would not utilize the dynamic capabilities of the ads, thus missing the personalized touch that is crucial for effectiveness. Promoting local businesses is a potential application, but it is not the sole or defining purpose of Dynamic Ads. Additionally, creating long-format advertisements falls outside the scope of what Dynamic Ads aim to achieve, as they focus more on personalized, engaging, and concise interactions rather than longer content pieces.