What is the purpose of the TikTok Business Center?

The TikTok Business Center primarily serves as a centralized hub that enables businesses to manage their operations effectively, including collaboration and user permissions. This platform is designed to facilitate teamwork by allowing users to invite team members and control their access to various tools and resources within TikTok. By managing user permissions, businesses can ensure that the right individuals have access to relevant functions, which streamlines workflows and enhances productivity.

While the other choices relate to important functionalities within TikTok's advertising ecosystem, they do not encapsulate the fundamental role of the Business Center. For example, managing ad creatives, creating ad campaigns, and analyzing performance are essential components of TikTok's advertising tools, but these tasks are typically handled through specific features within TikTok Ads Manager or similar platforms, rather than serving as the core focus of the Business Center. The primary objective of the Business Center is to foster collaboration and provide businesses with the necessary permissions management tools.