What is TikTok Ads Manager used for?

TikTok Ads Manager is specifically designed for advertisers to create, manage, and optimize their ad campaigns on the TikTok platform. It provides a comprehensive set of tools that enable users to set campaign objectives, define target audiences, allocate budgets, and track performance metrics. This functionality is essential for ensuring that ad campaigns are effectively reaching their intended audience and achieving desired outcomes.

While building user relationships, collaborating with employees, and centralizing business operations are important aspects of running a business, they fall outside the primary purpose of TikTok Ads Manager. This tool is explicitly geared towards the advertising aspect of businesses on TikTok, focusing on maximizing the effectiveness of ads and providing insights into their performance.