What key aspects can be controlled at the ad group level?

The ad group level in TikTok media buying allows for strategic control of essential elements that directly influence the performance and targeting of ad campaigns. Ad placement, audience targeting, and budget settings are critical factors that determine how and where your ads will appear, who will see them, and how resources are allocated.

Ad placement focuses on where the ad will be displayed, ensuring it reaches the right audience across the TikTok platform. Audience targeting enables advertisers to refine their reach by demographics, interests, behaviors, and more, ensuring that the ads resonate with the relevant user base. Lastly, budget settings dictate how much is allocated to the campaign, affecting its scale and duration.

These controls are vital for optimizing ad performance and achieving specific marketing objectives, making them central to effective media buying strategies on TikTok.