What option allows you to turn organic content into ads while maintaining the quality of the original videos?

Spark Ads is the option that allows marketers to turn their organic content into ads effectively. This format is designed to leverage existing high-quality organic videos, which can maintain their original context and quality when promoted. By using Spark Ads, brands can amplify the reach of content that already resonates with their audience, enhancing engagement by promoting videos that have demonstrated success organically.

This method also provides the advantage of being able to attribute performance directly back to the original content creator, thereby fostering a greater sense of authenticity and connection with viewers. Spark Ads allow brands to utilize user-generated content and their own organic posts as ads without altering the essence of the videos, benefiting from the original creative quality.

Other options, while relevant to advertising on platforms like TikTok, do not specifically focus on transforming organic content into ads with the same level of integrity and quality preservation as Spark Ads. For instance, Creative Tools refer to the various features available for ad creation, Paid Partnerships involve collaborations with creators, and Branded Content pertains to content that is explicitly marked as being sponsored, often losing some of the organic feel that Spark Ads preserve.