What type of ads are best for driving app downloads on TikTok?

App Install ads are specifically designed to drive downloads of mobile applications on platforms like TikTok. These ads integrate a clear call-to-action that encourages users to install the app directly from the ad, making it an effective tool targeting users who are more likely to convert into app downloads. The structure of App Install ads often includes engaging video content that captures the user's attention, along with buttons that facilitate immediate action, creating a seamless experience for the user.

The other ad types do not focus solely on driving app downloads. Ads without a call-to-action may fail to motivate users to take action, as they do not present a clear directive. Brand awareness ads aim to increase recognition and familiarity with a brand rather than encourage immediate app installs, and story ads without links do not provide users with a direct method to download the app. Therefore, App Install ads are the optimal choice for achieving the goal of driving app downloads on TikTok.