What type of content is defined as creator-generated content that promotes a third-party brand?

Branded content is specifically characterized by being creator-generated content that highlights or promotes a third-party brand or product. This type of content is designed to engage audiences authentically while subtly integrating the brand, creating a sense of organic endorsement. It often reflects the creator's unique style and voice, which helps in effectively resonating with their audience while delivering the brand message.

This form of content can differ significantly from other types, as it often involves a deeper partnership between the creator and the brand. In contrast, promotional content may focus strictly on advertisements or marketing messages without the personal flair of the creator. Organic content typically refers to materials produced naturally without paid promotion or specific brand emphasis. Sponsored content, while also involving brands, is primarily characterized by monetary support for the creation of content that may not have the same genuine integration as branded content. Thus, branded content stands out for its blended approach of both promotion and creator authenticity.