What type of content is created when a popular creator showcases a product provided for free by an advertiser?

The scenario describes a situation where a popular creator showcases a product provided by an advertiser without the creator's own payment but rather as part of a promotional arrangement. This type of content is termed branded content. Branded content is designed to promote a brand or product while allowing the creator to maintain their unique style and engagement with their audience.

This content often balances entertainment and advertising, integrating the product seamlessly into the creator's narrative, thereby fostering a genuine connection with viewers. Because the product is provided for free, it does not diminish the legitimacy of the promotional nature; rather, it enhances the relationship between the brand and the creator, benefiting both parties.

Options that suggest the content is organic or imply a restriction due to the product being free do not accurately capture the purpose behind this arrangement. Additionally, a web ad typically refers to standard advertisements that may not involve an influencer's endorsement or unique personal touch, setting it apart from branded content as described in this scenario.