What type of content tends to perform well on TikTok?

Authentic, entertaining, and visually engaging content tends to perform exceptionally well on TikTok due to the platform's focus on creativity and user-generated content. TikTok's audience gravitates towards videos that feel relatable and genuine, as these resonate more closely with users' everyday experiences. The platform thrives on trends, challenges, and personal storytelling, which often lead to higher engagement levels, including likes, shares, and comments.

This form of content is appealing because it encourages viewers to feel a connection to the creators and the message being conveyed. Visually engaging elements, such as bright colors, dynamic editing, and captivating visuals, capture attention quickly, which is crucial given the fast-paced nature of the platform. The emphasis on entertainment also aligns with users’ desire to escape and enjoy light-hearted, fun content during their browsing experience.

In contrast, high-budget professional videos and commercials may feel less relatable and more like traditional advertising, which can lead to reduced viewer engagement. Text-based content with minimal visuals typically fails to utilize TikTok's strengths in expression and creativity, resulting in less captivating videos. Similarly, long-form documentaries and informative lectures often do not align with the short and snappy format that defines TikTok, making them less suitable for the audience's preferences on this