Where in Ads Manager can you create custom reports for a campaign?

Creating custom reports for a campaign within the Ads Manager is done through the Analytics section. This area is specifically designed to provide insights into campaign performance, allowing advertisers to analyze data in detail. Here, users can customize their reports to focus on various metrics that align with their marketing goals, such as impressions, clicks, and conversions, giving them the ability to assess the effectiveness of their strategies effectively.

While Audience Insights and Video Insights provide valuable information related to audiences and video performance, respectively, they do not offer the same robust reporting capabilities for overall campaign analysis. Tools, in this context, is more of a resource hub rather than a dedicated area for custom report creation. Thus, the Analytics section is the most appropriate place for crafting tailored reports that meet the specific needs of an advertising campaign.