Which are types of events that the TikTok Pixel measures?

The TikTok Pixel primarily focuses on measuring events that are crucial for e-commerce and online marketing performance. "Add to Cart" is a vital event because it indicates user interest and intent to purchase. By tracking this specific action, advertisers can gather insights about customer behavior, optimize ad targeting, and tailor their marketing strategies to increase conversions and drive sales.

In contrast, while other types of events such as "Place an Order" are also relevant for measuring the effectiveness of campaigns, the choice of "Add to Cart" is particularly significant in assessing the initial stage of the purchasing process. It allows advertisers to understand potential customers' engagement before they make a final decision to buy. Unsubscribe and Click to Call do not reflect the same level of engagement related to e-commerce activities and are primarily associated with different marketing strategies or platforms. Thus, focusing on events that directly correlate to conversion and sales behavior, such as "Add to Cart," is essential for leveraging the TikTok Pixel effectively.