Which audience targeting strategy is available on TikTok?

The chosen answer is correct because TikTok offers a comprehensive audience targeting strategy that extends beyond just one type of targeting method. Demographic targeting on TikTok allows advertisers to filter audiences based on specific attributes such as age, gender, and location, enabling them to reach the most relevant users for their campaigns. This multi-faceted approach enhances the ability to tailor messages effectively and improves the likelihood of engagement by ensuring that ads are shown to users whose demographics align with the product or service being promoted.

While other strategies like behavioral, location-based, and interest-based targeting are available in some form on TikTok, demographic targeting stands out because it allows for broader segmentation and can be combined with other targeting strategies to optimize ad performance. By leveraging demographics, advertisers can create more personalized and relevant experiences, ultimately driving better results from their social media campaigns.