Which factor can be determined by the ad group settings?

The geographic location of the audience can be determined by the ad group settings. When setting up an ad campaign, advertisers have the ability to specify which geographic areas they want their ads to reach. This can include targeting specific countries, regions, cities, or even a defined radius around a particular location. By choosing the audience's geographic location, advertisers ensure their content reaches the most relevant potential customers, aligning with the overall goals of their marketing strategy, such as increasing local brand awareness or driving foot traffic to a physical store.

In contrast, the aesthetic style of ads, tone of the marketing message, and graphic format of the ad are typically influenced by the creative decisions made outside of the ad group settings. These factors are guided by the brand’s identity, target demographics, and campaign objectives, rather than by the technical specifications available in ad group configurations.