Which Inventory filter should a children’s toy advertiser choose to avoid content with mature themes?

Choosing Limited Inventory is the right approach for a children's toy advertiser who wants to avoid content with mature themes. Limited Inventory is specifically designed to filter out and restrict ads from appearing alongside content that may not be suitable for all audiences, particularly sensitive demographics such as children. This inventory type focuses on delivering ads in a safer environment, ensuring that children’s products are showcased in contexts that align with family-friendly content.

In contrast, Full Inventory allows access to all types of content without any restrictions, which could lead to children's toys being shown alongside inappropriate material. Standard Inventory does provide some filtering but may still include content that isn't entirely aligned with a child-friendly brand image. Finally, Special Inventory is tailored for specific campaigns but isn't primarily focused on limiting mature content, making it less suitable for advertisers worried about themes not appropriate for children. Thus, selecting Limited Inventory ensures that the advertisement reaches the intended audience in a safe and fitting environment.