Which method does NOT belong to the three ways to produce creatives for TikTok?

The method of collaborating with TikTok itself does not belong to the three primary ways to produce creatives for TikTok. The other methods—using a creative agency, working with a creator, and utilizing creative tools—are all viable approaches advertisers can take when developing content for ads on the platform.

Using a creative agency allows brands to tap into professional expertise and resources to create high-quality ad content tailored to TikTok’s unique audience and format. Working with a creator leverages the influencer’s established audience and authentic connection to drive engagement and credibility. Utilizing creative tools provides businesses with user-friendly resources that enable them to design and customize their own ads without necessarily needing extensive creative skills.

In contrast, collaborating directly with TikTok as a method for creating ads is less common in the context of individual ad production. While TikTok does offer support and guidelines for brands, the focus is on empowering advertisers to leverage the platform's innovative nature through the other three methods.