Which of the following best practices is associated with effective mobile app marketing?

Utilizing a combination of MMP (Mobile Measurement Partner) insights and multi-touch attribution is a best practice for effective mobile app marketing because it allows marketers to gather in-depth data on user interactions across various channels. MMPs provide critical insights into app installs, user behavior, and campaign performance, enabling marketers to understand which strategies yield the best results. Multi-touch attribution further enhances this understanding by assigning value to all touchpoints in a user’s journey, ensuring a comprehensive view of how different marketing efforts contribute to app engagement and conversions. This data-driven approach empowers marketers to optimize their campaigns based on performance metrics, leading to more effective targeting and improved ROI.

In contrast, focusing solely on social media promotions limits the scope of potential user engagement, while restricting campaigns to in-app advertisements does not leverage the wider audience that external channels can provide. Prioritizing online sales over app engagement may overlook the importance of building a loyal user base and maximizing in-app activities, which are essential for long-term success in mobile app marketing.